Content Personalization

Create and manage personalized content experiences

Audience Segments

Enterprise Customers

Large organizations with 1000+ employees

245 users

Criteria:

• Company size > 1000
• Industry: Technology, Finance, Healthcare
• Annual revenue > $100M

Last updated 6/15/2023

Startup Founders

Early-stage startup founders and decision makers

189 users

Criteria:

• Company size < 50
• Industry: Technology
• Funding stage: Seed to Series A

Last updated 6/14/2023

Marketing Professionals

Marketing managers and content strategists

312 users

Criteria:

• Job title contains: Marketing, Content, Digital
• Department: Marketing
• Seniority: Manager or above

Last updated 6/13/2023

A/B Tests

Product Page Headlines

Running

6/1/2023 - 6/30/2023

Control

125 conversions 1.0% rate

Variant A

150 conversions 1.2% rate

Winning Variant: Variant A

Email Subject Lines

Completed

5/15/2023 - 6/15/2023

Control

250 conversions 1.0% rate

Variant B

280 conversions 1.1% rate

Winning Variant: Variant B

Personalization Rules

Industry-Specific Content

Show industry-specific case studies and testimonials

Active

Conditions:

• User industry matches segment industry
• Content type is case study or testimonial
• Content has matching industry tag

Actions:

• Prioritize industry-specific content in recommendations
• Add industry context to content previews
• Show industry-specific CTAs

Role-Based Navigation

Customize navigation based on user role

Active

Conditions:

• User role is defined
• User has specific permissions
• Content is role-relevant

Actions:

• Show role-specific menu items
• Highlight role-relevant features
• Filter content by role relevance

Engagement-Based Recommendations

Recommend content based on user engagement history

Active

Conditions:

• User has engagement history
• Content matches user interests
• Content is within engagement timeframe

Actions:

• Show similar content recommendations
• Highlight previously engaged content types
• Suggest next best content